Big Brother Is Watching as VMO unveil DART 2.0

Big Brother Is Watching as VMO unveil DART 2.0

Ever get the feeling like you’re being watched? Well, you probably are. Now we aren’t talking the CIA stalking Jason Bourne kind of watching… but this is pretty hi-tech none-the-less!
Val Morgan Outdoor (VMO) have just unveiled the most intelligent digital outdoor media measuring system in the market – DART 2.0 (Digital Outdoor Audience in Real Time).
DART 2.0 is a shining example of (AI) Artificial Intelligence and can anonymously track more than 2 million Aussies using facial recognition software. It has the ability to measure those viewing the content based on gender, age, when and how they view it. It can identify 18 demographic profiles! That’s a lot for an ad, and it doesn’t stop there! It can even determine moods and highlight facial features!
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For more on DART 2.0 check out this clip by VMO as it delves a little further into this technology.

What does this mean for your next digital outdoor media campaign?
It means your campaign can be developed and executed so strategically that your ads appear when majority of your target audience is watching. Reaching the right audience in the right place at the right time = less ad wastage.
Ready to take your next Out of Home Media campaign to the next level of audience engagement?
Call the team at ADFX for a customised campaign strategy using VMO’s DART technology today.

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