by Kelly Thomas | Ad campaign, Production, Sunshine Coast, TV, Uncategorised
What is Green Screening? Green screening or Chroma keying is a special effects or post production technique that allows the manipulation of an image or video’s layers to superimpose subjects into any kind of scenery or background. Chroma keying can be done using any...
by Kelly Thomas | Ad campaign, Production, Sunshine Coast, TV, Uncategorised, Video Marketing
When the world’s largest commercial developer breaks ground to build Jewel, a billion dollar five-star hotel and serviced apartment complex in Surfers Paradise – and they do this without pre-selling one apartment – their confidence in the Gold Coast economy has...
by Kelly Thomas | Ad campaign, Production
Advertising Agencies – what are they? What do they do? And why do you need one? People generally have misconceptions about what an Advertising Agency is and exactly what they do. Not many people realise or understand that advertising or marketing agencies are in fact...
by admin | Ad campaign, Brand & Identity, Digital, Production, TV
The growth and advancement of advertising has come a long way since the coupons of the early 20th Century. As we find ourselves amidst a technology and digital revolution, we thought we’d revisit the first revolution of the ‘Mad Men Era’ and take heed of the marketing...
by admin | Digital, Production, TV
If somebody asked you ‘How much TV viewing is done by playback these days?’ what do you think you would say? Not much? A little? A lot? The answer might surprise you! The truth is that although playback has increased since 2010 with the increase in penetration of PVR...
