Brightwater Tavern

 

 

Project Description

For their newest venue within the Brightwater Estate, AT Hotels Group returned to ADFX for a complete corporate brand. The Brightwater Hotel is a relaxed, family friendly venue boasting both indoor and outdoor dining, water views, gaming and function facilities.  ADFX was charged with generating a corporate style guide, logo, support graphics, corporate stationery, promotional posters, banners, menus, weekly specials, electronic direct mail and various press and radio campaigns.

 

 

Project Details

Client AT Hotels | Brighwater

Services Banners & Signage, Brochures, Corporate branding, Digital, Flyers/Posters, Logo Design, Stationery, Style Guide

Industry Hospitality

 

Branding

The Brightwater Tavern brand was developed with the Tavern’s location and atmosphere in mind.  Strong typography was needed to ensure the logo was readable across several usage mediums including signage, menu’s, uniforms, printed material and screen media.  The support graphic of bleached timber boards reinforces the relaxed coastal charm of the venue.

 

Website

The Brightwater Tavern website was developed and designed by ADFX. The site is responsive and has a mobile version. The client can also easily updated details and upload their latest news a special with a very easy to use CMS (Content management et system)

 

 

Bus Wrap

ADFX designed transport wraps to advertise the Brightwater Tavern and function room, Pontoon.  What better way to promote a great new Sunshine Coast venue than a giant, moving advertisement moving from one end of the coast to the other?

 

Press Ads

The Brightwater locals know how great the venue is, but in order to reach the wider Sunshine Coast community ADFX designed a series of press campaigns focusing on the great food and function facilities at the tavern.  Adverts ran in popular coast publications such as My Weekly Preview, Salt and Profile magazine.

 

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