ALH Group – Flanagan’s Irish Pub Noosa
Project Description
New to the Noosa area on the Sunshine Coast, Flanagan’s is cool and sophisticated restaurant and sports bar. Taking inspiration from the look and feel of Flanagan’s interior design, a modern day Irish Bar, ADFX created corporate branding, printed marketing material, a strong social media presence and out of home (ooh) advertising to promote the opening of the venue and direct it’s ongoing media campaigns.
Project Details
Client ALH Group – Flanagan’s Irish Pub Noosa
Services Ad campaign, Banners & Signage, Brochures, Corporate branding, Flyers/Posters, Style Guide
Industry Hospitality
Art Direction - Photoshoot
For Flanagan’s it is all about capturing that Irish Pub feel with a touch of modern flair – not a potato or Leprechaun reference in sight! Inspired by the Guinness ‘beer mo’, a social media campaign was created and promoted across various outlets to encourage the public to engage with Flanagan’s Facebook page and Instagram, increasing their social reach.
Out of Home Advertising
Out of home advertising was used to promote Flanagan’s in a fun and unique way. Human Billboards were used to spark interest with potential customers, provide give-aways and also general information about Flanagan’s Bar. By handing out flyers with a free meal, the staff manning the billboards were able to provide a whole lot of information to passersby in relaxed and casual manner – setting the tone for The Flanagan’s experience.
