LUXE Commercial




Project Description

LUXE Commercial came to ADFX with a vision to rebrand.  Briefed to maintain a strong, modern, typeface and statement colour palette ADFX developed a new logo, brand imagery and graphics that would renew the corporate brand whilst still maintaining it’s sleek, and edgy aesthetic.





Project Details

Client LUXE Commercial

Services Rebrand, Logo Design, Stationery, Corporate Branding, Style Guide

Industry Real Estate & Property





The new LUXE Commercial logo relies on a restrained, san-serif, display typeface to create a modern and striking branding statement.

Variations on the logo were also created, suited for usage on different applications for both print, digital and signage platforms.



Style Guide Creation

The LUXE Commercial rebrand primarily focuses on slimline typography and geometric colour overlays in the new corporate colours of yellow and black.  Converting all brand imagery to black & white continues the aesthetic, creating strong, bold images inline with the brand.




Inline with the new brand, web banners and graphics were developed for use online and in digital promotions.


Visit the live site.




Press Advertisements

Rolling the new brand out required not only point-of-sale collateral to be replaced but all signage and out-of-home advertising to be updated.

In addition to these roll-outs, ADFX devised a series of press adverts that would run in both local publications and Real Estate weeklies state-wide.




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