LUXE Commercial came to ADFX with a vision to rebrand. Briefed to maintain a strong, modern, typeface and statement colour palette ADFX developed a new logo, brand imagery and graphics that would renew the corporate brand whilst still maintaining it’s sleek, and edgy aesthetic.
Client LUXE Commercial
Services Rebrand, Logo Design, Stationery, Corporate Branding, Style Guide
Industry Real Estate & Property
The new LUXE Commercial logo relies on a restrained, san-serif, display typeface to create a modern and striking branding statement.
Variations on the logo were also created, suited for usage on different applications for both print, digital and signage platforms.
Rolling the new brand out required not only point-of-sale collateral to be replaced but all signage and out-of-home advertising to be updated.
In addition to these roll-outs, ADFX devised a series of press adverts that would run in both local publications and Real Estate weeklies state-wide.