SkyRush Aerial Park
Project Description
Skurush Aerial park is a newly established business. Like any new business establishing a solid foundation that reflected their ambition is essential. ADFX was commissioned to come up with a corporate identity for this theme park that will grow as their business does. With a broad target audience in mind this new brand needed to stay corporate yet fun and reflect the family friendly component of the business.
Project Details
Client SkyRush Aerial Park Services Branding, Stationery, Printing Industry Tourism
Corporate Identity
We developed a flexible Style Guide that will allow the SkyRush logo to work across all platforms from print, merchandise and crucially, web. The colour palette was chosen to reflect the fun and adventurous components of the park whilst reenforcing the feeling of a safe and family friendly place to visit. Learn more about the meaning of colours in branding here.
Advertising Concepts
Having a clear vision when advertising a newly established business is paramount. SkyRush needed a strong and clear direction to be established via a Styleguide to ensure consistency across all advertising and promotional collateral. A brand is more than a logo, for this reason a professional and successful brand needs to be driven by a Styleguide and media plan. SkyRush realised this and employed ADFX to generate not only a Styleguide but direct it’s media placement, promotion and visual identity through press.
