What is Green Screening?
What is Green Screening? Green screening or Chroma keying is a special effects or post production technique that allows the manipulation of an image or video’s layers to superimpose subjects into any kind of scenery or background. Chroma keying can be done using any...
Sunshine Coast Business Awards 2021
Sunshine Coast Business Awards 2021 The Sunshine Coast’s longest established business awards have been celebrating business success since 1995 and have been managed by the Sunshine Coast Chamber Alliance since 2018 - bringing a stronger, region-wide focus to...
Which Advertising Companies In Brisbane Are Best For YOUR Business?
Which Advertising Companies In Brisbane Are Best For YOUR Business? Like most things in life, when it comes to choosing an advertising agency, there are a plethora of options. However, by researching the...
Brand Identity Design – Insights from Ad Agency Pros
Whether you’re a small company with no budget for an in-house marketing department, or a large firm that lacks the time or expertise to handle all of your strategic marketing, branding and advertising needs, partnering with a full-service advertising agency could be...
Is Print Advertising Truly Dead?
Is Print Advertising Truly Dead? As numerous print magazines close their doors and newspapers cull their staff, the common question that circulates is, ‘Is print advertising dead?’ If you’re trying to figure...
How Ad Marketing Can Help You Find Your People
How Ad Marketing Can Help You Find Your People Advertising and marketing. Two sides of the same coin. While marketing is reflective of the goal you have for where your business is headed, advertising forms...
The Queensland Business Guide to Regional Media Buying and Advertising
The Queensland Business Guide To Regional Media Buying And Advertising When you started your business, you were clear on where you were headed and you knew your target audience inside out. It’s been a...
It’s Not 1999! Is Your Digital Marketing Strategy Up To Date?
Stop Marketing Like It’s 1999! Make Sure Your Digital Marketing Strategy is Up To Date! Old school ad agencies have a very specific approach to digital marketing strategies. Just like their old ad...
How Your Business Can Benefit From Using A Creative Advertising Agency
How Your Business Can Benefit From Using A Creative Advertising Agency Are you an owner of a small to medium business and unsure of how to move forward? Many entrepreneurs know that they need to do...
Why You Need An Advertising Agency For Your Business Goals!
‘Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford What is Advertising? The purpose of advertising is to deliver a message that informs your audience: WHO you are, WHAT you are selling, HOW they...
What’s An Accredited Advertising Agency And Does It Even Matter?
What's an Accredited Advertising Agency and Does it Even Matter? When you’re booking an advertising and media agency, you want reassurance that they are credible, experienced and able to bring you the...
Why Advertising In Queensland Requires A Different Touch
Why Advertising in Queensland Requires a Different Touch Audiences and consumers in Queensland experience life at a different pace than their southern cousins. Not only is there a beautiful Queensland lilt...
Everything You Wanted To Know About Working With An Advertising Company
Everything You Wanted To Know About Working With An Advertising Company (But Were Too Afraid To Ask) For many people who have never stepped foot into a real-life advertising company, they often have a...
Advertising Agency in Brisbane? Check Out What Happens When Mad Men Go Bad
Advertising Agency in Brisbane? Check Out What Happens When Mad Men Go Bad The world is buzzing with advertisements and it can be challenging to stand out. Unfortunately, in a desperate effort to grab...
7 Reasons Choosing an Advertising Agency Sunshine Coast Boosts a Brand’s ROI
Seven Reasons Why Choosing an Advertising Agency on the Sunshine Coast Boosts a Brand’s Return on Investment Most businesses know that a one-size-fits-all approach isn’t the best marketing strategy. But...
Unleash The Power of Radio Advertising – How to Thrive on the Dial!
Unleash The Power of Radio Advertising – How to Thrive on the Dial! Radio ads – right now you’re hearing a quirky voiceover for a tile shop, right? Maybe a shouty announcer talking up tools? Perhaps it’s all about the latest car...
100 Spam Trigger Words To Avoid In Your Next EDM Campaign
Learn how to avoid sending emails to the spam folder for your next EDM Campaign! One of the biggest obstacles with an EDM campaign being successful is the possibility that it will be marked as spam. It may come as a surprise that 69% of recipients mark an email as...
Get To Know ADFX
Words By Kelly Thomas - ADFX Director How our Sunshine Coast Advertising Agency Started So I started ADFX back in 2004, from my home in Brisbane. It started originally as Advertising FX and Consultants just from one of the spare rooms within our house...
What the %#@* is a TARP in Media Buying and Planning
Words By Marni Quade - ADFX Account Executive If you’ve ever booked or are planning a TV campaign, you’ve probably been given a booking report of all the commercial spots with little numbers called TARPS next to each spot. Now if you’ve...
Meet Grant, Director and Print Manager at ADFX
Meet Grant, Director and Print Manager at ADFX Grant aka 'GT' manages all things print at ADFX. He is also our resident DJ, pumping out great tunes every day. What do you love about working in the ad industry? Working alongside and with...