The Easy Fixes For Your Post Holiday Slump
Words By Brad Walker - ADFX Art Director It is the start of January, your body is wondering why you are sitting bolt upright at a desk, why there is no sand between your toes, why you got up way before 7am this morning or...
Why This Advertising Agency LOVES Christmas Ads
Words By Brad Walker - ADFX Art Director Why This Advertising Agency LOVES Christmas Ads It is that time of the year where our bellies are getting fuller and our bank accounts emptier, Christmas ads are playing everywhere you look!...
Take Five With Kelly
Meet Kelly, Founder and Managing Director of ADFX As the forward-thinking leader of the ADFX team, Kelly loves nothing more than seeing her clients thrive. What do you love about working in the ad industry? What’s not to love??? The...
Is TV Advertising Still Effective? The Answer May Surprise You..
Something that we often hear at ADFX is that TV advertising is dying due to the launch of products like Netflix, Stan etc, that no one is watching free to air TV anymore and there is no value in traditional TV ads. However,...
Take Five With Leah
Our amazing Account Coordinator and tuna addict Leah is your first point of contact at ADFX and her friendly voice is generally the one to welcome you. She is responsible for media planning and booking as well as briefing design. What do...
ADFX’s Top Tips for WordPress Websites
Today, a lot of websites are built using WordPress. Once a website has been built, there are still a few things that you can do to maintain and improve the performance of your website. Here are our top tips: Security After hearing so many terrible stories of...
GOOGLE SET TO CHARGE GST ON ADWORDS AND COST PER CLICK
Google has recently released a statement via email indicating that as of 1 November 2016, invoices will now be issued by Google Australia PTY LTD, instead of Google Asia Pacific Singapore. So what does this change mean for your business? Google headquarters have...
Changes coming to WIN and Southern Cross TV
Changes are coming to Free to Air television in regional Queensland, regional Victoria, and southern NSW from Friday 1 July. The Nine Network channels and their programs will now be broadcast by Southern Cross Austereo and the Ten programs will be...
Important SEO Announcement: Google Algorithm Updates
More than once per day on average, Google updates their website ranking algorithm for organic search (SEO). This algorithm is coding that determines where your website will rank in Googles organic search results. Usually the changes are small and will go unnoticed,...
ADFX – Doing our part to help our Aussie farmers in need!
Each year at ADFX we do what we can to give back by supporting local and national charities. Usually they are ones that are close to our hearts. With a few of us ADFXies coming from the land, we strongly believe that farming is our future and that we need to band...
BIG CHANGES AHEAD FOR THE NINE NETWORK
The Nine Network has announced some very exciting new developments as they prepare to celebrate the 60th Anniversary of television in Australia. These changes will see the dawning of a new era at Nine with traditional and digital coverage will be available in...
Video and TV Production on the Gold Coast – Follow the Lead
When the world’s largest commercial developer breaks ground to build Jewel, a billion dollar five-star hotel and serviced apartment complex in Surfers Paradise – and they do this without pre-selling one apartment - their confidence in the Gold Coast economy has to be...
7 DIGITAL MARKETING TIPS FOR GOLD COAST BUSINESSES
This is a guest blog post from Rhys Furner at Reload Media. ADFX works very closely with Reload Media to support our client’s business goals through digital marketing. The Gold Coast is a thriving Australian city. An exciting hub of entertainment and...
Advertising Agencies – what are they?
Advertising Agencies – what are they? What do they do? And why do you need one? People generally have misconceptions about what an Advertising Agency is and exactly what they do. Not many people realise or understand that advertising or marketing agencies are in fact...
Lessons from the advertising parents
The growth and advancement of advertising has come a long way since the coupons of the early 20th Century. As we find ourselves amidst a technology and digital revolution, we thought we’d revisit the first revolution of the ‘Mad Men Era’ and take heed of the marketing...
The ANZAC TV Special You Don’t Want To Miss!
In a special 2 part series Channel 7’s Sunday night will tell the true stories of the ten ANZACs who received Australia’s highest military honour. Ben Roberts-Smith VC, Australia’s own war hero, presents the story of ten ANZAC’s who became heroes among heroes....
What your brand colours say about your business
Use the colour guide below to help formulate your brands palette.
Live View vs. Playback
If somebody asked you ‘How much TV viewing is done by playback these days?’ what do you think you would say? Not much? A little? A lot? The answer might surprise you! The truth is that although playback has increased since 2010 with the increase in penetration of PVR...