Media Buyer VS Advertising Agency – What’s The Difference?

Media Buyer VS Advertising Agency – What’s The Difference?

All you want is for your business to get noticed by more people. That’s it. Should be straight forward, right? But now you’re finding that you’re getting all these new titles and concepts thrown at you. It can be confusing, and you may well be starting to become concerned that you’re about to be ripped off.

Promising the moon

Media buyers will work with you up until a certain point when they’ll have to outsource (at your cost) for the creative side. That’s the agency that comes up with all the great ideas, creative content and sizzling social strategy that will really make your campaign sing. While a media buyer will purchase your advertising space (think print, billboards, digital – any place that can get eyes or ears on content), they won’t have anything to fill it with.

The creative (again, paid for by you and outsourced to someone else) will come in swinging with some fab ideas for getting peepers on your product.

Too many cooks in the kitchen

Having your advertising spend handled by two different businesses can result in conflicting ideas or confusion. At best, this can waste time and at worst, it can negatively impact the success of the campaign, with the return on investment not matching what you’d hoped for.

Maximising the success of your campaign relies on a clever marketing strategy to get the advertising noticed as well as top-notch creative to breathe life into your vision. If these two elements are being spearheaded from two different places, it’s not surprising that something may get lost in translation.

In favour of having it all

As opposed to a media buyer who must outsource all creative elements of an advertising campaign, an advertising agency will handle both the placement and the creative. The idea generation and execution will be taking place under the same roof between experienced colleagues who have an established shorthand when working together. This allows for a more cohesive and seamless rollout of your campaign.

It’s a matter of trust

Choose an advertising agency that offers a comprehensive service to take your campaign from the seed of an idea right through to a beautifully fleshed out campaign that drives new business. From strategy to creative and everything in between, it makes sense to choose one trusted agency backed by years of experience.

Thinking Strategy?

Book a FREE Free 30-60min Advisory Session

What is Green Screening?

What is Green Screening? Green screening or Chroma keying is a special effects or post production technique that allows the manipulation of an image or video’s layers to superimpose subjects into any kind of scenery or background. Chroma keying can be done using any...

Sunshine Coast Business Awards 2021

    Sunshine Coast Business Awards 2021 The Sunshine Coast’s longest established business awards have been celebrating business success since 1995 and have been managed by the Sunshine Coast Chamber Alliance since 2018 - bringing a stronger, region-wide focus to...

Is it Time to Transition to a Full Service Media Agency?

Day in and day out... it's as though you're living your own Groundhog Day, only this time, you're stuck in an office, stressed to the max, trying to sort out the marketing and advertising for your employer. As Marketing Manager, it's your job to do that – but as times...

Which Advertising Companies In Brisbane Are Best For YOUR Business?

Which Advertising Companies In Brisbane Are Best For YOUR Business? Like most things in life, when it comes to choosing an advertising agency, there are a plethora of options. However, by researching the...

Is Print Advertising Truly Dead?

Is Print Advertising Truly Dead? As numerous print magazines close their doors and newspapers cull their staff, the common question that circulates is, ‘Is print advertising dead?’ If you’re trying to figure...

How Ad Marketing Can Help You Find Your People

How Ad Marketing Can Help You Find Your People Advertising and marketing. Two sides of the same coin. While marketing is reflective of the goal you have for where your business is headed, advertising forms...

The Queensland Business Guide to Regional Media Buying and Advertising

The Queensland Business Guide To Regional Media Buying And Advertising When you started your business, you were clear on where you were headed and you knew your target audience inside out. It’s been a...

It’s Not 1999! Is Your Digital Marketing Strategy Up To Date?

Stop Marketing Like It’s 1999! Make Sure Your Digital Marketing Strategy is Up To Date!  Old school ad agencies have a very specific approach to digital marketing strategies. Just like their old ad...

How Your Business Can Benefit From Using A Creative Advertising Agency

How Your Business Can Benefit From Using A Creative Advertising Agency Are you an owner of a small to medium business and unsure of how to move forward? Many entrepreneurs know that they need to do...

Why Advertising In Queensland Requires A Different Touch

Why Advertising in Queensland Requires a Different Touch Audiences and consumers in Queensland experience life at a different pace than their southern cousins. Not only is there a beautiful Queensland lilt...