Meet Zoe Young, ADFX Senior Account Manager

Words By Zoe Young-Wentworth – ADFX Senior Account Manager

Zoe Young, ADFX Senior Account Manager 

My role is a senior account manager here at ADFX and it’s quite a multi-faceted role, so there’s quite a lot of touchpoints that I am across here, everything from the media planning and buying across a variety of our clients here. Previous to that a lot of the strategizing as well, making sure that the campaigns are targeting exactly what the client’s needs are.

Behind the scenes obviously dealing with a lot of the media, talking to the reps, being across a lot of the design and video production side of the business and making sure everything ties in for the client.

Prior to ADFX I was working at Youi Insurance, I was hired as their offline media buyer and planner. So I basically looked after a lot of their TV across regional markets, radio and letterbox drops and anything new they considered doing.

I actually moved up to the sunshine coast for that job, so prior to that, I was a Sydney girl growing up. I lived on the northern beaches down there, so I’ve moved from one beach to another pretty much.

But before that I was in sales, so I’ve worked in Newspaper side at Fairfax as an account manager and then I went over to TV working at SBS as an account manager.

What I love about working in an advertising agency is the fast pace, you’re always on the go, always meeting up with clients, talking to the networks, different meetings and reps. And that would be the other thing, you know, constantly meeting new people and also the clients, usually when you’re an agency you’re working across a variety of clients and variety is the spice of life and it always makes it interesting having different touchpoints and different people to chat to and working on different strategies. So that would be yeah the best thing about agencies.

The move up here has been really great actually, just the fact that there is less traffic is probably at the top of my list but just exploring. I’m currently living up at Sunshine Beach and the beaches around there are just beautiful, I mean you’ve got the Noosa National Park, I’ve been doing some great walks and SUPing up around all the points, getting out in the 4 wheel drive and going up to double Island Point and rainbow beach, just exploring and making use of all this sunshine, can’t complain.

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