News&Notes - ADFX

100 COMMON SPAM TRIGGER WORDS TO AVOID IN YOUR NEXT EDM CAMPAIGN

Avoid the SPAM folder on your next EDM Campaign! One of the biggest obstacles with an EDM campaign being successful is the possibility that it will be marked as spam. It may come as a surprise that 69% of recipients mark an email as spam before they even open...

Meet Zoe

...

Get To Know ADFX

Words By Kelly Thomas - ADFX Director So I started ADFX back in 2004, from my home in Brisbane. It started originally as Advertising FX and Consultants just from one of the spare rooms within our house there. A couple of years into business we...

What the %#@* is a TARP

Words By Marni Quade - ADFX Account Executive If you’ve ever booked or are planning a TV campaign, you’ve probably been given a booking report of all the commercial spots with little numbers called TARPS next to each spot. Now if...

Take Five With Grant

Meet Grant, Director and Print Manager at ADFX Grant aka 'GT' manages all things print at ADFX. He is also our resident DJ, pumping out great tunes every day. What do you love about working in the ad industry? Working alongside and with...

The Easy Fixes For Your Post Holiday Slump

Words By Brad Walker - ADFX Art Director It is the start of January, your body is wondering why you are sitting bolt upright at a desk, why there is no sand between your toes, why you got up way before 7am this morning or...

Our Favourite Christmas Ads

Words By Brad Walker - ADFX Art Director It is that time of the year where our bellies are getting fuller and our bank accounts emptier, Christmas is in full swing everywhere you look! You best believe we have cracked open the...

10 Simple Tips That Industry Professionals Are Forgetting About

Words By Brad Walker - ADFX Art Director 1. Always reply to the existing email trail Keep the entire conversation in one place, for ease of future reference and organisation… it makes sense! 2. Stop ‘justing’ your way through emails...

Build Your Creative Universe

Words By Brad Walker - ADFX Art Director Most companies and businesses have similar challenges when it comes to their brand and advertising. Regardless of an organisations size, crafting a creative universe where your brand...

Take Five With Kelly

Meet Kelly, Founder and Managing Director of ADFX As the forward-thinking leader of the ADFX team, Kelly loves nothing more than seeing her clients thrive. What do you love about working in the ad industry? What’s not to love??? The...

Is TV Advertising Dead?

Words By Marni Quade - ADFX Account Executive Artwork & Animation By Josh Roberts - ADFX Intern Something that we often hear at ADFX is that TV advertising is dying due to the launch of products like Netflix, Stan etc, that no...

‘How We Work’ Series – Brad Walker

Brad Walker (Art Director) Our newest addition breaks down his creative process and gives a bit of insight into the tools he uses. Whats On My Desk- • To make stuff I use a 24” iMac (with dual screens) plus Apple’s magic trackpad...