Carmex Lip Balm reached out wanting help to promote their annual Winter Competition in collaboration with Chemist Warehouse, giving away a massive $3,000. The goal of this campaign? Build brand awareness and increase sales. ADFX developed collateral including shelf wobblers, counter units, eDMs, landing pages and social assets – providing our expertise in creative direction, graphic design, web design & printing.

The creative developed incorporates Carmex product imagery into the competition hero messaging, with the ‘I’ in “WIN” being replaced by a Carmex tube. The brand colours of Yellow and Red were used to help make the Call-to-action stand out while also following brand guidelines to build awareness. ADFX ensured a smooth rollout for the nationwide campaign, ensuring all design assets were consistent from in-store POS assets at Chemist Warehouse, through to the Website Landing Page assets.