Harry’s Restaurant – Noosa Care


The Brief:

NoosaCare is building a brand new restaurant at their Carramar facility. Inspired by Harry Davis who owned the land Carramar is on, the restaurant will be called Harry’s Restaurant.

Harry Davis’ land was a pineapple farm, he handed over the land on the provision it was only used for aged care. Now sits NoosaCare Carramar, home to nationally recognised dementia-specific units that offer a unique model of care for those living with dementia.

Harry’s Restaurant requires a new logo that incorporates palm trees and pineapples as a nod to the history of the land. The logo will be used across signage and across chef/staff uniforms. The restaurant logo needs to be relatively modern so it ages well. The branding for the restaurant needs to be fluid with the NoosaCare branding.

Our Response:

The new logo utilises an old school serif font to help reinforce the history behind the brand. The concept incorporates both pineapple and palm tree shapes that seamlessly transition into the text. This combination creates a timeless option.

The colour palette for the new logo draws on inspiration from the pineapple farm that was originally on the land.

Not only does the logo pay tribute to the history of the land, but it is also fluid with the NoosaCare branding and works well either locked up with the NoosaCare branding or as a standalone logo.

Project Details

Client Noosa Care

Graphic Design
Creative Strategy & Direction
Brand & Logo Development

Case Study