Outplay your competitors with an independent agency backed by 20+ years of media experience and relationships with media executives nationwide. We offer a holistic approach to buying traditional media, digital media and social media combined to ensure your customers are exposed to your brand across multiple touch points. Our strategists do all our media buying and planning. We do not outsource any of our media buying, so you know exactly who you are dealing with and what you are getting. There is no middle man, and no middle man fees. You will not need to increase your media spend.  You’ll simply get better return on it. Our strength lies in our ability to service your media buying and media planning needs in a personalised, localised fashion whilst providing access to national media buying power.

Media Research

Extensive media research is the foundation of your campaign success.  At ADFX, our in depth understanding of national, Brisbane metro and Queensland media opportunities delivers better placement and better ROI for our clients.  We’re partnered with Australia’s leading independent media research companies to provide our clients with highly targeted media opportunities. Our team of strategists use decades of experience and hard data to develop the right tactical approach for your campaign.

Whether it’s TV, Cinema, Radio, Print, Out of Home or Digital, we know where and how to get the information to provide you with a successful media buying and media planning strategy.

Our Media Research Partners include: OztamRoy Morgan ResearchNielsenEMMAGFKAudited Media Association of AustraliaOMA Move.



Media Strategy

“The essence of strategy is choosing what not to do.” – Michael Porter

Take a moment to think of all the dollars you spent on the wrong advertising strategy. It’s time to optimise your return on investment.

When every dollar counts and you need to drive return on your media spend, a clever media strategy will make all the difference. With decades in the ad industry and strong media relationships, our team can craft the perfect strategy for your ad campaign. That’s the difference at ADFX. We believe every campaign strategy should be carefully crafted to drive results and return on investment. We believe in spending the time to find the right placement, rather than the easy placement.


Our Approach

1. Identify your audience
2. Generate unforgettable creative
3. Lock in the most cost-efficient placement

Data driven, audience targeted, channel specific advertising – it’s so simple anyone with twenty plus years in the game could do it.

The best media strategies coupled with engaging creative bring a uniform message, voiced specifically for the medium. Our media strategist and Art director will be in your meeting, invested in your campaign from concept to completion. Our strategists will give you honest, transparent and data driven advice. There’s no greater risk to your campaign ROI than being treated like the little fish in a big ad agency pond. At ADFX, every client has access to our team of experts.

  • Integrated digital and traditional media strategies
  • Television Campaign Strategy
  • Cinema Campaign Strategy
  • Radio Campaign Strategy
  • Newspapers Campaign Strategy
  • Magazine Campaign Strategy
  • Out Of Home Media (OOH)
  • Digital Media Campaign Strategy

About Our Lead Strategist

ADFX founder and managing director, Kelly Thomas, has over 25 years industry experience, beginning her career in the television industry where she worked with multinational corporations across the country to plan and execute media and advertising campaigns. In 2004, she opened ADFX in Brisbane.  Today she oversees campaigns for high profile clients including Arise Solar, Buderim Ginger, Carmex, Ingenia Communities, Ingenia Holidays, Natuzzi Italia along with many SME and start-up businesses.

Talk to the Queensland advertising agency bringing world class media strategy to clients across Australia. Let us show you a tactical approach to connecting your brand to your target markets via a strategic media campaign.



Your media planning and buying is in experienced hands.  After twenty plus years, we’ve shaken hands with a lot of influential media players.   And not just one player – we’re proudly independent.  Our “media neutral” approach means we won’t be pushing partner media outlets into your campaigns. We are 100% focused on buying the best placements for your brand.  It might not sound like a big deal, but it means we can get you the very best placement, at the very best price.  And that’s a pretty big deal.

Our unique approach to media planning.

In close consultation with you, we’ve researched your audience, we’ve developed showstopper creative and you’re confident that you’re ready to go to market.  Our team of media planners use their expertise to help you reach an optimal audience.

Our goal: To get you greater reach with lower customer acquisitions costs.

As a fully independent, full-service advertising agency, ADFX delivers honest and transparent media planning and buying services.  Sure, we leverage our broad network of media professionals to deliver you the very best value for your investment, but we never compromise campaign quality.

Don’t increase your ad spend, increase how it works for you.

You’ll have access to our national volume buying power coupled with a professional negotiator on your side, advocating hard to secure you the best rates on the right media placements.  Your days of managing multiple direct media reps, and hoping you got the best deal are now behind you.  You’ve got a pro team on your side.

At ADFX, our media planners have 20 plus years’ experience in the Australian media industry.  That means we know how to negotiate. We know where we can grab you extra benefits, bonus placements and better value.  We’re not afraid to play hard for our clients.  We like nothing more than sleuthing out placement perfection.  It sounds geeky, we know, but that’s what makes us happy! Stop second guessing your media planning and start buying better, reach a greater audience with optimal placement.



No middle man fees.  No budget increase. No drama.  Just a pro team getting you a better deal.

Fully accredited and with a reputation for integrity – ADFX is a respected leader in the Australian ad industry. Our approach to traditional media buying and digital media buying is hands on. We don’t outsource media buying in any market, in fact, some Brisbane advertising agencies come to us for advice on regional Queensland media buying!   We know the market. We don’t need a middle man or a media buying clearing house.  We’ve got the strength of national accreditation, so we can secure you the best possible placement, at the best possible rate, regardless of where you want to grow. Know your media buyer. Pick up the phone to discuss your campaign frankly and honestly, like they are part of your own marketing team – we might be a full service national advertising and media buying agency, but we’ll never stop providing boutique style service to our clients.

Don’t take our word for it, read what some of Australia’s media executives say about ADFX.