Lawrence RV

The brief: Lawrence RV was a brand new company, just a twinkle in Dale and Jason Lawrences’ eyes when they came to ADFX. They wanted their new branding and logo to stand out from the crowd, to be simple, modern and on trend while still keeping within the laidback vibes of the RV industry. They wanted their new logo and branding to leverage off their combined experience within the industry and promote Lawrence RV as a brand that people can trust, that will be with them not only on the sale of their RV, but their journey as a customer with Lawrence RV across the many service they provide.

The solution: The key for ADFX was creating a brand look and feel that instilled not only experience and trust, but also embodied the community that Lawrence RV and its customers would create together. The deciding concept stood out with the LRV logo emboldened within a circle – this circle relates to the tagline “A name you can trust”. As the client said, the tagline “really hits home in the caravan industry” and they loved the personalised-style font, which we carried throughout their collateral. With Dale and Jason at the helm of their new business, their signature style and font was added to different facets across web platforms, merch and collateral.