Today, a lot of websites are built using WordPress. Once a website has been built, there are still a few things that you can do to maintain and improve the performance of your website.
Here are our top tips:
After hearing so many terrible stories of website hackings causing sites to go down and many other problems, our first recommendation is that you make sure you have a security strategy in place for your word press site. There are a few simple things that you can do to secure your site, including:
- Use a WordPress security plugin
- Limit the number of login attempts over a certain time frame
- Regularly update the passwords
- Change the ‘admin’ user name to something harder to guess
- Back up your site regularly
Not very website savvy to do this yourself? No problem, just engage a professional, qualified web expert (like an ADFX consultant) for a monthly web health check on your site. Include all ongoing web development and management costs into your overall advertising/marketing strategy.
WordPress is constantly releasing updates for themes and plugins, which are designed to give you access to the latest features and benefits. While these upgrades are great, they can also cause issues to your website. This is why it’s imperative to run a backup before upgrading WordPress, plugins and themes. It’s recommended that you trust a web developer to perform such backups and upgrades as there are often small glitches that may affect other plugins to your site. By ensuring your site is up to date, it will improve the overall strength and security of your site and make for a better user experience.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results. It’s extremely important to incorporate strong SEO into your website. There’s a few simple things you can do to implement a good SEO practice. Try Spyfu for researching key words, create targeted keywords for you pages and blog post, share, share, share! Sharing your content on social media and encourage users to share from your website.
If you are engaging an SEO expert to manage this process for you, make sure they have Google Best Practice certification
Not sure if your WP site is secure, requires updating or has SEO features installed? Contact the friendly team at ADFX to discuss your WordPress Strategy today!