Bundaberg, home of industry and resource, is experiencing somewhat steady economic growth which heralds opportunity for would be advertisers. This offers the opportunity for those willing to break into a captive market to begin advertising campaigns that have real heart and soul, and that will leave lasting impressions on the market. Working with a full service advertising agency means that any print, televisual, radio or digital advertisement will be on brand and hit the target – all you will have to do is sit back and watch the magic happen.
CPM (cost per thousand) is noticeably different in a location like Bundaberg when compared to a capital city. This means that you will be paying less for advertisements that still have considerable reach. This is a land of opportunity for advertisers from regional councils through to ‘mum and pop’ style humble producers. There is less ‘chatter’ to break through to reach your market.
Opportunities for Advertising in Bundaberg
Bundaberg advertising opportunities take place across the breadth of media. Let’s take a closer look.
In terms of television stations, demographic breakdowns are as follows:
- Teen and youth audiences (younger millennials and generation z) who attach a love of culture to products and events
- Conservatives who consume a large audience share with a focus on serial programming, current affairs and news, and gardening and lifestyle
- Socially conscious audiences consuming alternative content
- The key 24-54 demographic who exist on a diet of local / imported prime time shows (prime time being the desired timeslot for many advertisers)
Radio station audiences fall into a similar pattern as above. We see tastes in television align with consumable audio media and, thusly, can advertise directly to that market in a different method.
Youth listeners tend to gravitate towards either commercial networks (syndicated at some time slots) or the national broadcaster. While advertising opportunities are nil in terms of the ABC, there are prime opportunities on the other stations in which to reach the target market.
We also see conservative audiences here who enjoy traditional programming, including the option of talkback, and happily consume advertising for local events and products. Paired with this is the families market who are looking for appropriate yet fun content which falls in line with those seeking religious or Christian content as well.
There are relatively few newspapers that service Bundaberg and surrounds. This means that there are a wealth of opportunities in Bundaberg for newspaper advertisement as well as making the most of active spaces and investing in billboard campaigning or advertising.
ADFX – Local Buy BUS260 in Bundaberg
ADFX are the whole package when it comes to BUS260 advertising as well as the regional council. Print, tv, billboard, radio – nothing’s too hard. From drafting a campaign to executing it creatively, you will be able to reach your target market and deliver them the message that you want them to hear in a language that they will be able to understand.