Close to nearby metropolitan Brisbane, Toowoomba is an ever-growing city that is rich in promise when it comes to advertising opportunities. Here you will find target audiences just waiting to be romanced by advertisers and regional councils – you just need to know where to look. Advertising campaigns that are rich, real and relevant will speak to these markets and help you build your brand presence potential.
CPM (cost per thousand) is impacted by Toowoomba’s close proximity to Brisbane. You will have to pay more for advertisements than in a more regional city but still less than compared to Brisbane prices. There is great promise here for clever campaigns that push buttons or blockbuster style work that entrances thousands.
Opportunities for Advertising in Toowoomba
Let’s take a look at Toowoomba advertising opportunities.
Television
Demographic breakdowns for commercial television are as follows:
- Teen and youth audiences (younger millennials and generation z) who pair their love of culture to products and events
- Conservatives (consumers of a large audience share) with a focus on serial programming, current affairs and news, and gardening and lifestyle
- Socially conscious audiences consuming alternative content (national broadcasters)
- The key 24-54 demographic who exist on a diet of local / imported prime time shows (prime time being the desired timeslot for many advertisers)
Radio
Radio station audiences fall into a similar pattern as above. We see tastes in television align with consumable audio media and, thusly, can advertise directly to that market in a different method. This obviously comes with a delicate approach and careful strategy so as to not oversaturate the market with messages. In the right hands, this is achievable.
Youth listeners tend to gravitate towards either commercial networks (syndicated at some time slots) or the national broadcaster. While advertising opportunities are nil in terms of the ABC, there are prime opportunities on the other stations in which to reach the target market. Spot ads, quirky humour, regional council advertisements – they all have a home on commercial radio and all can find their way to the ears of the youth market.
We also see conservative audiences here who enjoy traditional programming, including the option of talkback, and happily consume advertising for local events and products. Paired with this is the families market who are looking for appropriate yet fun content which falls in line with those seeking religious or Christian content as well.
Newspaper
There are a number of newspapers that service Toowoomba and surrounds. There is capacity here for reaching a variety of audiences via a more traditional means of advertising. Blockbuster, showcase campaigns can find traction here, as too with active spaces like billboard advertisement.
ADFX – Local Buy BUS260 in Toowoomba
Local businesses and the regional council are well paired with ADFX, an experienced and knowledgeable advertising agency that has experience with reaching and reading markets to determine what strategy suits best. Let’s discuss Toowoomba advertising opportunities today!