When the world’s largest commercial developer breaks ground to build Jewel, a billion dollar five-star hotel and serviced apartment complex in Surfers Paradise – and they do this without pre-selling one apartment – their confidence in the Gold Coast economy has to be a little infectious.
And when this company (Wanda Riding) produce videos to market Jewel, their lead is a good one to follow.
Sound Images have just completed this video to introduce the Gold Coast and Jewel to prospective investors. The world’s largest commercial developer knows that video is an important part of their marketing mix – but video is for every business.
And since you don’t get opportunities like the Commonwealth Games and a $200 million dollar upgrade to the Gold Coast International Airport every day, you need to start planning your next marketing moves to take advantage of a city in transformation.
Today, video can be used in so many ways, and at Sound Images, we see our role as keeping up with the possibilities – whether it’s TV or cinema advertising, or any type of corporate or web video production, we’ll look after you from script to screen.
And even though the Internet may grab all of the attention these days, TV is still a media leader. With the growth of cable and regional television, even small business can benefit from television advertising. And don’t overlook cinema – with this medium, you have the ability to choose a very captive audience by location.