Artwork & Animation By Josh Roberts – ADFX Intern
According to the Australian multi-screen report by Nielsen, Australians spend 2 hrs and 39 minutes of their day watching TV on a TV set and on average Aussie homes now have an average of 6.4 screens each, the majority being internet capable. Viewing is now spread across multiple devices and even though viewing time is spread, TV remains the most watched screen, accounting for 86% of viewing across all devices (Nielsen, 2017).
While research from a Google study shows that 77% of consumers us a second screen device while watching TV, this isn’t necessarily a bad thing.
In fact over 50% of people are using that device to search for something relating to a show that their watching or to search for a product spotted in a show on a commercial.
So how do you work this to your advantage?
A great way to make the most out of your TV campaign is to team it up with a digital retargeting campaign. Once a consumer see’s your ad and then searched for your product or service an online retargeting campaign would then follow them around online serving as a reminder. This strategy ensures you’ll reach your target market regularly, regardless of how they consume media.