fbpx

Is TV Advertising Still Effective? The Answer May Surprise You..

Something that we often hear at ADFX is that TV advertising is dying due to the launch of products like Netflix, Stan etc, that no one is watching free to air TV anymore and there is no value in traditional TV ads. However, TV remains the ultimate, unbeatable, undeniable brand-builder.

According to the Australian multi-screen report by Nielsen, Australians spend 2 hrs and 39 minutes of their day watching TV on a TV set and on average Aussie homes now have an average of 6.4 screens each, the majority being internet capable. Viewing is now spread across multiple devices and even though viewing time is spread, TV remains the most-watched screen, accounting for 86% of viewing across all devices (Nielsen, 2017).

 

Why Is TV Advertising Still Effective?

It’s believed that everyone is always on their smartphones or laptops and don’t pay attention during tv advertising breaks anymore. Of course, people are on their smartphones/ laptops, however, it’s not so cut and dry.

While research from a Google study shows that 77% of consumers use a second screen device while watching TV, this isn’t necessarily a bad thing.

In fact, over 50% of people are using that device to search for something relating to a show that their watching or to search for a product spotted in a show on a commercial.

 

So how do you work this to your advantage?

A great way to make the most out of your TV campaign is to team it up with a digital retargeting campaign. Once a consumer see’s your ad and then searched for your product or service an online retargeting campaign would then follow them around online serving as a reminder. This strategy ensures you’ll reach your target market regularly, regardless of how they consume media.

 

 

Want to learn more?

Book in a free 30min consult with Managing Director Kelly Thomas.

As an Account Executive for ADFX, Marni brings exceptional knowledge through her experience and qualifications to provide a seamless experience for ADFX clients. Working closely with the Managing Director, Marni assists with rolling out and analysing media campaigns as well as co-ordinating the production of TV, Radio, Digital & Press material. 

Live View vs. Playback

If somebody asked you ‘How much TV viewing is done by playback these days?’ what do you think you would say? Not much? A little? A lot? The answer might surprise you! The truth is that although playback has increased since 2010 with the increase in penetration of PVR...

Meet Zoe Young, ADFX Senior Account Manager

  Words By Zoe Young-Wentworth - ADFX Senior Account Manager   Zoe Young, ADFX Senior Account Manager  My role is a senior account manager here at ADFX and it's quite a multi-faceted role, so there's quite a lot of touchpoints that I am across here,...

What is Green Screening?

What is Green Screening? Green screening or Chroma keying is a special effects or post production technique that allows the manipulation of an image or video’s layers to superimpose subjects into any kind of scenery or background. Chroma keying can be done using any...

Get To Know ADFX

  Words By Kelly Thomas - ADFX Director   How our Sunshine Coast Advertising Agency Started So I started ADFX back in 2004, from my home in Brisbane. It started originally as Advertising FX and Consultants just from one of the spare rooms within our house...

7 DIGITAL MARKETING TIPS FOR GOLD COAST BUSINESSES

  This is a guest blog post from Rhys Furner at Reload Media. ADFX works very closely with Reload Media to support our client’s business goals through digital marketing.   The Gold Coast is a thriving Australian city. An exciting hub of entertainment and...

Meet Grant, Director and Print Manager at ADFX

Meet Grant, Director and Print Manager at ADFX Grant aka 'GT' manages all things print at ADFX. He is also our resident DJ, pumping out great tunes every day.  What do you love about working in the ad industry? Working alongside and with...

ADFX’s Top Tips for WordPress Websites

Today, a lot of websites are built using WordPress. Once a website has been built, there are still a few things that you can do to maintain and improve the performance of your website.   Here are our top tips: Security After hearing so many terrible stories of...

The Easy Fixes For Your Post Holiday Slump

Words By Brad Walker - ADFX Art Director   It is the start of January, your body is wondering why you are sitting bolt upright at a desk, why there is no sand between your toes, why you got up way before 7am this morning or...

Which Advertising Companies In Brisbane Are Best For YOUR Business?

Which Advertising Companies In Brisbane Are Best For YOUR Business? Like most things in life, when it comes to choosing an advertising agency, there are a plethora of options. However, by researching the...

Changes coming to WIN and Southern Cross TV

    Changes are coming to Free to Air television in regional Queensland, regional Victoria, and southern NSW from Friday 1 July. The Nine Network channels and their programs will now be broadcast by Southern Cross Austereo and the Ten programs will be...
ADFX