Why Advertising in Queensland Requires a Different Touch
Audiences and consumers in Queensland experience life at a different pace than their southern cousins. Not only is there a beautiful Queensland lilt to the words (elongated vowels never sounded so good), but there are several different ways media is consumed this side of the border. Working with an advertising agency that knows Queensland audiences like the back of their hands is key to making a real connection. It’s how to make sure your brand gets seen – by the right audience and at the right time.
Here’s what you need to know about advertising, Queensland style, and how to choose the right agency for your business.
How are Queensland audiences different?
Consider the amount of time that many Queenslanders are putting into their morning and afternoon commutes. A captive audience, with nothing to do but listen, puts radio at the forefront for many local (and not so local) businesses. This is a time for powerful, well thought out campaigns to break through to listeners and make a difference, sell a product or change a life.
Billboard advertising works well with a Queensland audience, too – particularly in busy Brisbane. Some of the most congested roads in the country are in Bris-vegas so static and digital billboard advertising isn’t out of the question with the right PR campaign. There’s a real opportunity here to make a connection with clever advertising in Queensland.
What does advertising in Queensland need to do?
Advertising in Queensland needs to sing. There are products that need to cut to the quick and deliver a message hard and fast. Other products and brands require a tender approach to deliver a message in a more subtle, understated way. Regardless of methodology, Queensland audiences can be a cynical bunch. Get it wrong? They won’t soon forget.
The key to effective advertising starts with knowing your audience. And we know Queenslanders. With clever data, innovative ideas for creating memorable campaigns and the necessary media buying clout to secure the very best placements, your business can expect to reach your target market in a way that engages and inspires – and ultimately, converts them to customers.
ADFX is a group of passionate professionals whose individual specialties combine to create innovative marketing campaigns. From snappy radio ads to an unforgettable billboard, clever TV spots to digital content designed to stand out from the crowd – we offer a carefully tailored approach to ensure each client and brand gets the best fit for them.