Breathe Right Sleep Tight – Business Name Development, Brand Development, Graphic Design, Web Design & Development

The Challenge:
Dr Tonia Douglas, a Paediatric Respiratory and Sleep Physician, identified a need for more support for Sunshine Coast children who suffer asthma and early childhood wheezing, cough, chest infections and airway conditions, obstructive sleep apnoea and excessive sleepiness.

The Solution:
There was a lot of scope to develop a truely unique brand for Dr Tonia, and it all started with a name. After extensive market research, the ADFX team developed a number of business names, including ‘Breathe Right Sleep Tight’ (it was our favourite too!) and then got to work shaping their brand from the ground up.

As well as branding, ADFX also designed and developed their clinic website and a number of printed projects including flyers and press ads. 

Scroll down to view the entire case study

Project Details

Client Breathe Right Sleep Tight


Creative Strategy & Direction
Business Name Development
Brand & Logo Development
Graphic Design
Web Development
Web Design

Case Study

On desktop – click thumbnail to view larger

Need help with your next branding project?