Breathe Right Sleep Tight – Business Name Development, Brand Development, Graphic Design, Web Design & Development

The Challenge:
Dr Tonia Douglas, a Paediatric Respiratory and Sleep Physician, identified a need for more support for Sunshine Coast children who suffer asthma and early childhood wheezing, cough, chest infections and airway conditions, obstructive sleep apnoea and excessive sleepiness.

The Solution:
There was a lot of scope to develop a truely unique brand for Dr Tonia, and it all started with a name. After extensive market research, the ADFX team developed a number of business names, including ‘Breathe Right Sleep Tight’ (it was our favourite too!) and then got to work shaping their brand from the ground up.

As well as branding, ADFX also designed and developed their clinic website and a number of printed projects including flyers and press ads. 

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