The goal of this campaign was to motivate shoppers to purchase from Global Living Furniture during their Stocktake Sale and create a sense of urgency to take advantage of the limited-time offer. To achieve this, a combination of paid and organic social media ads were used to target customers and drive them to the store. Additionally, a TVC was aired on local television networks and in-store POS assets such as posters were produced to further spread the word about the Stocktake Sale. The campaign was successful in generating awareness and bringing customers to the store, resulting in a successful sale.