Smart House Solar – Big Idea
Smart house Solar services solar panel installation and maintenance for the Queensland region, from Gold Coast up to Cairns and everything in between. An expert solar company with an established track record of installing high-grade residential and commercial solar panels – Smart House Solar have been growing their service network across Queensland.
Smart House Solar reached out to ADFX to help grow their brand across Queensland – and ultimately, increase enquiries. ADFX was briefed on developing a new creative direction which met their main objectives: brand awareness, cut through, engagement and building trust. In addition, ADFX was briefed on developing a targeted Media Strategy, and the subsequent buying of this strategy, to implement the new and engaging creative and get in front of the QLD audience.
ADFX brainstormed the best approach to ensure Smart House Solar would stand out within the cluttered solar marketplace, and creative that would resonate with their target audience. From here we developed the mascot ‘Al’ – to represent the brand, depict their messaging in a new & fun way, and stand out from their competitors.
The media strategy was bought across TV, BVOD, Press, Radio, Digital, Social, and their website – a two-pronged approach which drilled down into their audience targeting through demo, interests, and home ownership, as well as ensuring high reaching mediums were included to spread the message far and wide.
ADFX are pleased that Smart House Solar has recorded significant spikes in their enquiries, with the great outcome of an increase in sales – the ultimate success goal. Within a few months, Smart House Solar cemented themselves as a strong contender in the solar market – even through the uncertainty of COVID.
Client: Smart House Solar
Marketing Strategy, Media Planning/Buying, Brand and Creative Strategy, Art Direction, TV Production, Radio Production, Talent Selection, Graphic Design, Web Design/Layout, Digital Advertising, Press Advertising,
Check out the full case study below.