Kratzmann 12 Hour Sale Campaign  

The Challenge:
After a successful and well received corporate rebrand (if we do say so ourselves!), Kratzmann Caravans quickly turned their attention to their next promotional event, dubbed ‘The 12 Hour Sale’. Considered the largest sales event in their history, KC required market leading creative alongside a complete media strategy to spread the word. With a blank canvas and a short timeframe, the pressure was on!

The Solution:
Our campaign strategy was developed around maximising time in market leading up to the event. A dedicated teaser campaign was launched in advance of the complete roll out across digital and social channels as well as TV.

The creative was developed to launch a strong teaser while providing scope to evolve into a complete campaign, all the while continuing to drive the brand into new creative directions. 

Check out the full case study below.