ALH Group – The Wharf Tavern Mooloolaba
The main objective for The Wharf Tavern, Mooloolaba was to re-position and refresh the overall look and feel, promote the name change and re-establish the loyalty of the local clientele. The Wharf Tavern is located on the Mooloolah River, offering indoor and outdoor dining; a great environment catering to a variety of crowds. By employing different channels of advertising and branding, ADFX has successfully regenerated the look and feel of The Wharf Tavern. Through market research, ADFX devised a social media campaign anchored around the hash tag #whatsupwharf to drive both recognition of, and traffic to the brands online presence – most of which centres itself around Facebook, Twitter and Instagram. ADFX then deployed Print, Radio and TVC components of the #whatsupwharf campaign to grab the wider publics attention.
Client ALH Group – The Wharf Tavern Mooloolaba Services Ad campaign, Digital, Flyers/Posters, Rebrand, Reposition, Style Guide, Social Industry Hospitality
Magazine Ad - My Weekly Preview
A series of image-rich press ads were produced for publication in local entertainment and community weeklies. With lush imagery set against strong typography blocks ADFX created a strong visual campaign to promote the newly branded and refurbished venue.
ADFX produced a TVC for The Wharf Tavern using stills from a promotional shoot organised by ADFX. The stop-motion TVC was a fun and quirk way to grab viewers attention and reinforce the #whatsupwharf campaign. View the TVC here