Gympie Regional Council – Rush Festival
ADFX partnered with the Gympie Regional Council to market and promote the Rush Festival. The Rush Festival was the first event of its kind for the region, celebrating Gympie’s community, culture and heritage in a month long festival throughout October. ADFX came on board as the primary design and media agency for the event, working closely with the Gympie Regional Council in conceptualising and developing the brand and identity, overseen by our own Art Director Maria Baron. The project was executed across various advertising platforms including full website design and development, photography (entailing a 2-day shoot with local Gympie talent), graphic design for press, online, outdoor and print executions. Post creative development, ADFX worked closely with our media partners to negotiate and plan a fully-integrated strategy to maximise event awareness and reach within the Sunshine Coast and greater regions. In addition to paid media advertising, extra value was granted to the festival through a cross promotion and on-air support with ZINC 96 and The Gympie Times (APN).
A great local community initiative that ADFX is proud to be a part of, supporting local business and local media companies.
Client Gympie Regional Council – Rush Festival
Services Ad campaign, Corporate branding, Photography, Flyers/Posters, Style Guide, Digital, Web Design and Development, Media strategy and placement.
Industry Community Event
Photographer Carly Head conducted a 2 day on location photoshoot around Gympie locations featuring local talent. Photography was aimed at capturing portrait stills in black and white to give that heritage feel.