David Evans Group
ADFX was commissioned by David Evans Group (DEG) to complete a full redesign and brand repositioning. The Brief was to bring the brand back inline with today’s market but also add more consistency through execution. Creative Director, Noel Harris was engaged to develop a strong yet, meaningful concept that framed the “bear” (DEG’s long-time emblem) and added strength to the corporate identity. From print to promotional material and TVC, ADFX gave the DEG brand a new lease on life.
Client David Evans Group Services Ad campaign, Banners & Signage, Corporate branding, Digital, Flyers/Posters, Logo Design, Rebrand, Style Guide, TV
Industry Rural Retail
Corporate Identity Rebrand
The new logo was also developed in various usage and alignment formats so that it can be successfully be used across all platforms, both in print and screen.
Electronic Direct Mail Campaigns
Managing electronic marketing in this manner ensures that both ADFX and the client can see the results literally before their eyes.
Sometimes you just can’t beat pencil to paper. In this case, ADFX went back to basics to create storyboards showing the creative concept for both a 15 and 30 second television commercial (TVC). Storyboarding allows the Creative Directors vision to be visually interpreted by the client. The client loved it and the ads went into production.