Bow Tie Social – Brand Development, Packaging, eCommerce Website

The Brief:
Bow Tie Social came to ADFX in late 2019, to launch their new eCommerce business. With our experience in brand development, packaging and web development (as well as an affinity for dressing sharp) we jumped at the chance to help bring their brand to life. What immediately grabbed us about Bow Tie Social was their passion for being different and their desire to help their customers stand out from the crowd.

The Branding Solution:
After a very successful scoping session, we got to work on developing a suite of logo options and quickly found BTS didn’t just have great taste in ties, but also with branding. Showcasing their eagerness for being unique from the get go, the chosen logo looked fantastic with a striking yet complimentary pastel colour palette and custom type faces, created by our very talented graphic designer Bradley Golding.

After that, we moved onto the next stage of their branding development by creating a unique aesthetic style that would set the tone for the entire business, tying every touch point together and becoming an instantly recognisable brand element.

The Digital Solution:
With their new logo and brand aesthetic in place, we began work on developing their fully featured eCommerce website. With a focus on mobile responsiveness, we designed and built an endlessly scaleable site that could grow as Bow Tie Social evolved. With an attention to detail and a best practice approach to the entire build, Bow Tie Social will be launching shortly… and we can’t wait!!

Website: https://bowtiesocial.com.au/

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