Carmex Australia – Product Launch 

The Brief:
As part of their range of products, Carmex Australia decided to refresh one of their most loved product line ups – Carmex Moisture Plus. Many considerations were needed, from the existing customer base and strong following to their goal to attract a new audience. The creative needed to be adaptable (to work across print and digital assets) have mass appeal to the target demographic and have a unique aesthetic.

The Creative Solution:
The ADFX creative team presented a number of styles including a concept which focused on merging a human element with strong colours to highlight the unique product colours. This concept (one of the earliest ideas that the ADFX Creative Director developed) ended up being an instant favourite for the client. Over the course of development, the team collaborated on a number of additional ideas and the concept evolved into a very unique creative style, unlike anything Carmex Australia had done previously.