Services: 

ADFX developed a full-funnel strategy campaign for Coffs Harbour Airport, tailoring each service to align with the overarching objective of promoting direct flights from Coffs Harbour Airport to Brisbane, Sydney, and Melbourne. ADFX provided a comprehensive range of services including graphic design, creative strategy, print and digital collateral, landing page design and development, social media ads and management, digital ads, media buying, and tagline development. These services were meticulously tailored to highlight the convenience and efficiency of direct flights from Coffs Harbour Airport to Brisbane, Sydney, and Melbourne, with the tagline “Take Off From Coffs.”

Results: 

The “Take Off From Coffs” campaign successfully achieved its primary objective of increasing flight bookings out of Coffs Harbour Airport to Brisbane, Sydney, and Melbourne. Through targeted messaging and strategic marketing efforts, the campaign generated heightened awareness and interest in the direct flight options, resulting in a notable uptick in passenger bookings and overall revenue for the airport.

Collaboration:

ADFX collaborated closely with Destination NSW, Visit Vic, and Tourism & Events Queensland to incorporate destination-specific messaging and promote travel experiences available in Sydney, Melbourne, and Brisbane. Additionally, partnerships with airlines including Qantas, REX, and LINK Airways facilitated the promotion of direct flight options, enhancing the overall effectiveness of the campaign and driving increased bookings.